mcpbeat

Sales Sequence Builder

zapier/sales-sequence-builder

Create practical sales sequences from campaign context, account signals, and reference copy.

1k tokens
context cost
the whole folder, loaded on every use
6
files
instructions only
0
copies elsewhere
how many repositories repackaged it
317
stars on the repo
on the repository, not the skill itself

Install

one command, takes just this skill from the repository
npx skills add https://github.com/zapier/gtm-cheat-codes --skill sales-sequence-builder

The instruction itself

4 sections, as written by the author

Sales Sequence Builder

Use this skill when a GTM team needs rep-ready sequence copy for outbound, event follow-up, re-engagement, or signal-based outreach.

Workflow

  • Gather the minimum context needed to make the sequence specific.
  • Separate reusable elements from reference copy from elements that must change for this audience.
  • Draft concise steps with clear CTAs and plainspoken language.
  • Add operator notes for personalization, claims, and routing.
  • Keep sensitive signals useful without sounding invasive.

Zapier MCP And SDK Role

  • Use Zapier MCP to read CRM, approved campaign docs, account notes, and message context.
  • Use Zapier SDK for sequence request intake, task creation, and approved draft logging when the workflow repeats.
  • Keep Gmail drafts, CRM tasks, sequence enrollment, and sends rep-approved.

Guardrails

  • Do not blindly port copy from another campaign.
  • Do not imply unsupported claims, custom audits, or executive involvement.
  • Do not create Gmail or CRM drafts without approval.

How to use it

Copy the folder

Take zapier/sales-sequence-builder from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.