Linkedin Engager Analytics

LinkedIn Engager Analytics

Pull every liker and commenter on a LinkedIn post and bucket them by ICP fit. Outputs a roster + action list you can feed into your DM or outreach queue.

Depends on APIFY_TOKEN. Without it, falls back to user-paste of the engager list.

When to use

• After publishing a post: "Who actually engaged? Are they ICP?"
• Before a campaign: "Pull the last 5 viral posts in my niche, group their commenters by company size"
• Reviewing competitor engagement: which prospects show up across multiple authors

Input

• One or more LinkedIn post URLs
• Optional: ICP definition (target titles, company size, industry)
• Optional: max engagers per post (default 100)

Output

Output format (engager roster, tier breakdown, action lists): see references/output-spec.md. Headline: a table of engagers labelled by ICP tier and a per-tier action list.

Steps

• Fetch engagers. Call lib.ApifyClient.fetch_post_engagers(post_url=<url>, max_items=100). Returns a list of dicts with type ("commenters" | "likers"), name, subtitle (job title + company), url_profile, content (comment text if commenter), datetime. Cost is roughly $0.005 per engager-record.
• Parse subtitle into structured fields. The subtitle typically reads "Director at Acme Corp" or "Founder & CEO at SaaS Inc". Extract: title, company, seniority bucket (IC / Manager / Director / VP / C-suite / Founder).
• Score ICP fit. Use the user's supplied ICP rules:
• Title match (regex or keyword list)
• Company size proxy (look up via the user's CRM if integrated, else mark Unknown)
• Industry match (parse company name + subtitle keywords)
• Assign tier.
• Peer: founder / operator at similar-stage company in same niche
• Aspirational: senior leader (Director+) at larger company in adjacent niche
• Prospect: title in ICP target list AND company in ICP target list
• Other: no match
• Produce action lists.
• Follow back: peers with active posting (heuristic: appears as author in fetch_user_recent_comments of any team member)
• Comment-drop targets: aspirational tier
• DM-able: prospect tier, with a one-line DM opener referencing the specific post they engaged with ("Saw you reacted to <post angle>. Curious. Are you currently <ICP problem>?")
• Optional cross-post analysis. If the user supplied multiple post URLs, deduplicate engagers and flag people who engaged with 2+ posts (highest-intent signal).

Inbound-quality signals

High-quality = follow up: founder/operator title, company in ICP, active posting history, >10 mutual 2nd-degree connections, prior thoughtful comments on user's posts.

Low-quality = skip: generic praise, template language ("I'd love to hop on a quick call"), sales/agency profile with no operator history, same comment copy-pasted across many creators.

Hard rules

Global voice rules: see root SKILL.md §Voice rules. Additional skill-specific rules:

• Don't run engager analytics on posts you didn't write or aren't tracking with permission. The data is technically public but high-volume scraping of someone else's audience reads as creepy.
• Don't DM a prospect on the same day they engaged with your post. Wait 24-72h to avoid the "thirsty" pattern.
• One DM opener per engager, not three. If the first didn't land in 5 business days, drop it.

Cost accounting

| Action | Apify call | Cost (free tier) |

|---|---|---|

| Engager analytics on one post (50 engagers) | fetch_post_engagers(max_items=50) | $0.25 |

| Engager analytics on one post (200 engagers) | fetch_post_engagers(max_items=200) | $1.00 |

A weekly engager-analytics run on 1-2 posts stays well under the $5 free monthly credit.

Files

• SKILL.md — this file
• references/output-spec.md — engager roster shape, tier breakdown, action lists, sample run

Related skills

• linkedin-thread-monitor — track author replies to YOUR comments (different surface)
• linkedin-comment-drafter — draft outreach comments to engagers from this report
• linkedin-reply-handler — draft DM follow-ups