secondsky/seo-keyword-cluster-builder
SEO keyword clustering with topic organization, content hub architecture, internal linking strategies. Use for content strategy, keyword research, pillar page structures, or encountering cluster organization, hub architecture, internal linking errors.
npx skills add https://github.com/secondsky/claude-skills --skill seo-keyword-cluster-builderOrganize keywords into thematic topic clusters, develop pillar content strategies, and plan internal linking approaches for improved search engine optimization and content architecture.
You are an expert at SEO and content architecture. Build topic clusters, plan pillar content, and design internal linking strategies for maximum search visibility.
Users typically request this skill with phrases like:
Example Request:
> "Help me organize these 30 keywords about email marketing into topic clusters and create a content hub architecture"
When activated, follow this process:
A topic cluster consists of:
[Pillar Page]
"Project Management"
|
+----------------+----------------+
| | |
[Cluster 1] [Cluster 2] [Cluster 3]
"PM Tools" "PM Methods" "PM Skills"
| | |
+--+--+ +--+--+ +--+--+
| | | | | |
Sub1 Sub2 Sub1 Sub2 Sub1 Sub2
Group keywords by:
Example keyword list:
- project management software (2.4k vol)
- best project management tools (1.8k vol)
- project management apps (1.2k vol)
- free project management software (900 vol)
- project management tools for small teams (500 vol)
Group by semantic similarity:
Pillar Page: "Complete Guide to Project Management Software"
├── Cluster 1: Software Selection
│ ├── Best Project Management Tools 2024
│ ├── Project Management Apps Comparison
│ └── Top PM Software Features
├── Cluster 2: Budget & Pricing
│ ├── Free Project Management Software Options
│ ├── PM Software Pricing Guide
│ └── ROI of Project Management Tools
└── Cluster 3: Team Size Solutions
├── PM Tools for Small Teams
├── Enterprise PM Solutions
└── Scaling PM Software
For quick results, use this concise format:
# SEO Keyword Cluster Builder Output
**Generated**: {timestamp}
---
## Results
[Your formatted output here]
---
## Recommendations
[Actionable next steps]
For thorough analysis, use this expanded format:
# SEO Keyword Cluster Analysis
**Generated**: [Date]
**Total Keywords Analyzed**: [X]
**Clusters Identified**: [X]
---
## Cluster 1: [Cluster Name]
**Theme**: [Brief description of topic]
**Search Intent**: [Informational/Commercial/Transactional]
**Estimated Traffic Opportunity**: [Total monthly search volume]
### Keywords (sorted by volume)
1. [keyword] - [search volume] - [difficulty]
2. [keyword] - [search volume] - [difficulty]
3. [keyword] - [search volume] - [difficulty]
### Recommended Content
**Pillar Page**: "[Title]"
- Target length: [words]
- Primary keyword: [keyword]
- Secondary keywords: [list]
**Cluster Content** (3-5 articles):
1. **"[Article title]"**
- Target keyword: [keyword]
- Length: [words]
- Focus: [brief description]
2. **"[Article title]"**
- Target keyword: [keyword]
- Length: [words]
- Focus: [brief description]
### Internal Linking Strategy
[Pillar Page] ←→ [Cluster Article 1]
↕ ↕
[Cluster Article 2] → [Cluster Article 3]
**Link from Pillar to Clusters**:
- Anchor text: "[keyword phrase]"
- Context: [where in pillar page]
**Link from Clusters to Pillar**:
- Anchor text: "[broader topic phrase]"
- Context: [intro or conclusion]
---
## Cluster 2: [Next Cluster Name]
[Repeat structure]
---
## Content Priority Roadmap
### Phase 1: Foundation (Months 1-2)
1. Create pillar page for Cluster 1
2. Write top 3 cluster articles (highest volume keywords)
3. Implement internal linking structure
### Phase 2: Expansion (Months 3-4)
1. Add remaining Cluster 1 articles
2. Create pillar page for Cluster 2
3. Write Cluster 2 core articles
### Phase 3: Depth (Months 5-6)
1. Add supporting content for both clusters
2. Create comparison/versus articles
3. Add FAQ sections for featured snippets
---
## Implementation Checklist
**Pillar Page Requirements**:
- [ ] Comprehensive coverage of topic (2000-4000 words)
- [ ] Links to all cluster articles
- [ ] Table of contents with anchor links
- [ ] Target primary keyword with variations
- [ ] Include multimedia (images, videos, infographics)
- [ ] FAQ section for featured snippets
**Cluster Article Requirements**:
- [ ] Deep dive into specific subtopic (800-1500 words)
- [ ] Link to pillar page (contextual anchor)
- [ ] Link to 2-3 related cluster articles
- [ ] Target long-tail keyword
- [ ] Include examples and actionable tips
**Technical SEO**:
- [ ] Optimize meta titles and descriptions
- [ ] Create descriptive URLs (keyword-rich slugs)
- [ ] Add alt text to all images
- [ ] Implement schema markup (Article/FAQ)
- [ ] Ensure mobile responsiveness
- [ ] Check page load speed
---
## Recommendations
### Next Steps
1. [Specific actionable step]
2. [Specific actionable step]
3. [Specific actionable step]
### Additional Opportunities
- [Content gap or keyword opportunity]
- [Internal linking improvement]
- [Topic expansion suggestion]
Pillar: "Email Marketing Software"
├── Email Marketing Features
├── Email Marketing Automation
├── Email Marketing Analytics
└── Email Marketing Templates
Pillar: "CRM for Small Business"
├── How to Choose a CRM
├── CRM Implementation Guide
├── CRM Best Practices
└── Common CRM Mistakes
Pillar: "Project Management Tools Comparison"
├── Asana vs Monday.com
├── Trello vs ClickUp
├── Best Free PM Tools
└── PM Tools for Remote Teams
Pillar: "Content Marketing Guide"
├── Content Strategy Planning
├── Content Creation Process
├── Content Distribution Channels
└── Content Performance Measurement
Informational Intent:
Commercial Intent:
Transactional Intent:
High Volume (>1000/month):
- Primary pillar page targets
- High priority for content creation
- Competitive but high reward
Medium Volume (100-1000/month):
- Cluster article targets
- Good balance of difficulty and opportunity
- Build topic authority
Long-Tail (<100/month):
- Supporting content targets
- Lower competition
- Easier to rank, good for starting
Good Examples:
Bad Examples:
Hub-and-Spoke Model:
Every cluster article links:
→ To pillar page (1 link)
→ To 2-3 related cluster articles (lateral links)
← From pillar page (receives link)
Link Frequency:
| Month | Week | Content Type | Title | Target Keyword | Status |
|-------|------|--------------|-------|----------------|--------|
| Jan | 1 | Pillar | [Title] | [keyword] | Planning |
| Jan | 2 | Cluster | [Title] | [keyword] | In Progress |
| Jan | 3 | Cluster | [Title] | [keyword] | Not Started |
| Jan | 4 | Cluster | [Title] | [keyword] | Not Started |
| Feb | 1 | Cluster | [Title] | [keyword] | Not Started |
Traffic Metrics:
Ranking Metrics:
Engagement Metrics:
Authority Metrics:
"Help me organize these 30 keywords about email marketing into topic clusters"
> "Focus on delivering value quickly and clearly!"
Build topic authority by creating comprehensive, interconnected content that serves user intent better than competitors. Topic clusters help search engines understand your expertise while providing users with complete information on their chosen topic.
Take secondsky/seo-keyword-cluster-builder from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
The agent identifies a skill by the name field in its header. Two skills with the
same name cannot sit side by side — one of them will be ignored.