Pricing Strategy

Pricing Strategy Designer

Design data-driven pricing strategies that maximize revenue, align with market positioning, and scale with the business across B2B SaaS, consumer products, services, marketplaces, and physical goods.

Contents

• references/required-inputs.md -- Inputs to gather before starting (product, market, competition, business context).
• references/analysis-framework.md -- The five pricing models to evaluate (cost-plus, value-based, competitor-based, penetration, premium).
• references/output-template.md -- Full pricing-strategy.md structure to populate.
• references/best-practices.md -- Best practices, trigger phrases, and a worked example.

Workflow

• Gather inputs. Collect product, cost, market, and competitor information. See references/required-inputs.md. If anything is missing, ask before proceeding.

• Research competitors. Use WebSearch and WebFetch to find current competitor pricing. Look for official pricing pages (search "[competitor] pricing"), G2/Capterra/TrustRadius comparisons, recent blog posts or press releases about pricing changes, and Crunchbase for funding and growth signals.

• Analyze the market. Determine where the product sits in the competitive landscape using market reports, analyst commentary, and customer reviews that mention pricing.

• Build the cost model. Fill in the cost structure with the user. When exact numbers are unavailable, use industry benchmarks and note the assumptions.

• Evaluate all five pricing models. Score each model against the specific product and market context using the framework in references/analysis-framework.md. Do not skip a model; even when one is obviously wrong, explain why.

• Design the tier structure. Create tiers that align with customer segments, create natural upgrade paths, and maximize expansion revenue.

• Model the financials. Project revenue, churn, expansion, and cash flow under multiple scenarios.

• Write the strategy document. Generate the full pricing-strategy.md following references/output-template.md. Use real numbers from the research, not placeholders.

Key Principles

• Cost sets the floor, value sets the ceiling, competitor pricing sets the context; the optimal price sits between floor and ceiling.
• Design for expansion: build seat, usage, feature, and compliance upgrade triggers into the tier structure.
• Incentivize annual contracts: they reduce churn, improve cash flow, and smooth forecasting.
• Price to retain: a 1% improvement in monthly churn often beats a 10% lift in acquisition.

For full best practices, trigger phrases, and a worked example, see references/best-practices.md.