Social Media

Social Media Marketing Skill

Writing Style Guidelines

Be Human, Not AI:

• Write like a real person, not a marketing bot
• Use natural language and conversational tone
• Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage"
• Skip filler words: "basically", "essentially", "simply", "just"

Emoji Policy:

• Maximum ONE emoji per post (or none)
• Use only when it genuinely adds clarity or warmth
• Never pile up emojis (no "Check this out! 🚀🔥💥🎉")
• Professional platforms (LinkedIn): prefer no emoji

What to Avoid:

❌ "🚀🔥 This GAME-CHANGING plugin will REVOLUTIONIZE your workflow!! 💥✨🎉"
✅ "Tired of manually syncing your forms? This plugin does it automatically."

Instructions

When creating social media content:

1. Twitter/X Posts

Single Tweet (280 chars):

Hook line that grabs attention

Key point or benefit

Call-to-action or question

#relevanthashtag

Thread Format:

Thread: [Topic] - Everything you need to know

1/ Hook that promises value

2/ First key point with example

3/ Second key point with data

4/ Third key point with tip

5/ Summary + CTA

Like & RT if helpful! Follow for more.

Engagement Tweets:

• Ask genuine questions
• Share honest takes (not hot takes for engagement)
• Create polls
• Reply to trends (only if relevant)

2. LinkedIn Posts

Structure:

Hook line (stops the scroll)

Problem or pain point

Story or insight (2-3 short paragraphs)

Key takeaway or lesson

Call-to-action + question for engagement

---
#hashtag1 #hashtag2 #hashtag3

Content Types:

• Personal stories with lessons
• Industry insights and trends
• How-to and practical tips
• Behind-the-scenes
• Achievements (genuine, not humble-brag)
• Thoughtful opinions (not controversial for engagement)

3. Instagram

Caption Structure:

Hook (first line visible)
.
.
.
Value content or story (after "more")

Call-to-action

.
.
.
#hashtag1 #hashtag2 ... (up to 30)

Carousel Ideas:

• Step-by-step tutorials
• Before/after transformations
• Tips and tricks lists
• Product features
• Customer testimonials

Reels/Stories:

• Hook in first 3 seconds
• Quick value delivery
• Trending audio (if appropriate)
• Text overlays for accessibility
• Clear CTA at end

4. Facebook

Post Types:

• Long-form stories
• Questions for engagement
• Live videos
• Group discussions
• Event promotions

Best Practices:

• Native video over YouTube links
• Engage in comments quickly
• Use Facebook-specific features
• Post when audience is active

5. Content Calendar Template

| Day | Platform | Content Type | Topic | CTA |

|-----|----------|--------------|-------|-----|

| Mon | Twitter | Thread | How-to | Follow |

| Tue | LinkedIn | Story | Lesson | Comment |

| Wed | Instagram | Carousel | Tips | Save |

| Thu | Twitter | Poll | Opinion | Vote |

| Fri | All | Promo | Product | Link |

6. Hashtag Strategy

Twitter: 1-2 relevant hashtags (less is more)

LinkedIn: 3-5 industry hashtags

Instagram: 20-30 mixed hashtags

• 10 broad (1M+ posts)
• 10 medium (100K-1M)
• 10 niche (<100K)

7. Engagement Tactics

Boost Reach:

• Post consistently
• Engage with others first (genuinely, not for algorithm)
• Reply to every comment
• Use platform features (polls, lives)
• Collaborate with others

Build Community:

• Ask genuine questions
• Share user content (with credit)
• Be authentic and consistent
• Celebrate followers
• Respond like a human, not a brand

8. Analytics Focus

Track:

• Impressions/reach
• Engagement rate
• Click-through rate
• Follower growth
• Best posting times
• Top performing content types

9. Platform-Specific Tips

Twitter/X:

• Tweet 3-5x daily
• Best times: 8-10am, 12-1pm
• Use threads for long content
• Quote tweet for commentary

LinkedIn:

• Post 1x daily max
• Best times: Tue-Thu, 7-8am
• Comment on others' posts
• Use document posts for carousels

Instagram:

• Post 1-2x daily
• Best times: 11am-1pm, 7-9pm
• Stories multiple times daily
• Reels for growth

Quality Checklist

Before posting, verify:

Content

• [ ] Clear hook in first line
• [ ] Value provided (not just promotion)
• [ ] One clear CTA
• [ ] Appropriate hashtags
• [ ] Links work (if any)

Tone

• [ ] Human, conversational tone
• [ ] Maximum one emoji (if any)
• [ ] No buzzwords or filler words
• [ ] Not salesy or pushy
• [ ] Authentic to brand voice

Visual (if applicable)

• [ ] Real screenshots (not mockups)
• [ ] Alt text for accessibility
• [ ] No sensitive data visible
• [ ] Properly sized for platform