Content Optimizer

Content Optimizer

When to Use

• Optimizing existing content for better rankings
• Validating new content against SEO requirements
• Checking keyword density and placement
• Improving readability scores
• Creating meta tags

Keyword Density

Target: 1-2% for primary keyword

Calculation:

Density = (Keyword Count / Total Words) x 100

Placement Priorities:

• Title/H1 (required)
• First 100 words (required)
• At least one H2 (recommended)
• Conclusion (recommended)
• Distributed in body (natural)

Warning Signs:

• >3% = Keyword stuffing risk
• <0.5% = Under-optimized
• Exact match every paragraph = Unnatural

Meta Tag Optimization

Title Tag

• Length: 50-60 characters
• Keyword: Near the beginning
• Format: {Keyword} - {Benefit} | {Brand}
• Unique per page

Meta Description

• Length: 150-160 characters
• Keyword: Include naturally
• CTA: End with action verb
• Unique per page

URL Slug

• Short: 3-5 words
• Keyword: Include primary
• Readable: Use hyphens
• Lowercase only

Heading Structure

Valid Hierarchy:

H1: Page Title (exactly 1)
+-- H2: Main Section
|   +-- H3: Subsection
|   +-- H3: Subsection
+-- H2: Main Section
|   +-- H3: Subsection
+-- H2: Conclusion

Common Errors:

• Multiple H1 tags
• Skipping levels (H1 -> H3)
• Using headings for styling only
• No keyword in H1

Readability Optimization

Flesch Reading Ease Target: 60-70

| Score | Level | Audience |

|-------|-------|----------|

| 90-100 | Very Easy | 5th grade |

| 80-89 | Easy | 6th grade |

| 70-79 | Fairly Easy | 7th grade |

| 60-69 | Standard | 8th-9th grade |

| 50-59 | Fairly Difficult | 10th-12th grade |

| 30-49 | Difficult | College |

| 0-29 | Very Difficult | College graduate |

Improvement Techniques:

• Shorten sentences (<20 words avg)
• Shorten paragraphs (2-3 sentences)
• Replace jargon with plain language
• Use active voice
• Add subheadings every 200-300 words
• Use bullet points for lists

Optimization Checklist

Use this checklist when optimizing content:

• [ ] Primary keyword in title/H1
• [ ] Primary keyword in first 100 words
• [ ] Keyword density 1-2%
• [ ] Meta title 50-60 characters
• [ ] Meta description 150-160 characters with CTA
• [ ] Heading hierarchy valid (H1 -> H2 -> H3)
• [ ] At least 3 internal links
• [ ] At least 1 external authoritative link
• [ ] Flesch score 60-70
• [ ] No paragraphs > 3 sentences
• [ ] Subheadings every 200-300 words