Campaign Deck Builder

Turn a short interview into a charming, vibrant, highly visual **3-slide

new-marketing-campaign deck** by filling a bundled PowerPoint template with a

bundled Python script.

Step 1 — Interview the user

Ask for these (accept short answers; anything they skip gets a tasteful

default). Ask them in a single, friendly batch:

• Brand name
• Campaign name (the headline of the launch)
• Tagline — one line that makes people lean in
• Target audience — who it's for
• The big idea — the single concept the campaign turns on (one sentence)
• Three key messages / benefits (exactly three)
• Channels / activation — where it runs (e.g. TikTok, out-of-home, retail)
• Call to action — the ask
• Closing line — the sign-off

10. Brand accent color (optional, #RRGGBB) — themes the whole deck

Step 2 — Write the answers file

Save the answers as JSON. All keys are optional; messages is a list of three.

{
  "brand_name": "Vela",
  "campaign_name": "Taste the Quiet",
  "tagline": "Botanical sparkling water for your loudest days.",
  "audience": "calm-seeking millennials",
  "big_idea": "A moment of quiet in every can.",
  "messages": ["Zero sugar, all serenity", "Adaptogens that work", "Guilt-free fizz"],
  "channels": "TikTok  ·  Out-of-home  ·  Sampling",
  "cta": "Pop the quiet.",
  "closing": "Vela — find your fizz.",
  "accent_hex": "#00A6A6"
}

See assets/answers.example.json for a complete example.

Step 3 — Build the deck

Run the bundled script to produce the finished presentation:

python scripts/build_campaign.py answers.json campaign-deck.pptx

It fills assets/campaign-template.pptx — replacing every {{PLACEHOLDER}}

while preserving the design, rendering the three key messages as visual cards,

and recoloring the deck to the brand accent color when one is given. Missing

answers fall back to sensible defaults, so it always produces a complete

3-slide deck. Hand the resulting campaign-deck.pptx back to the user.

Bundled files

The attached .zip includes:

• scripts/build_campaign.py — fills the template from a JSON answers file.

Run it as python scripts/build_campaign.py <answers.json> [output.pptx].

• assets/campaign-template.pptx — the 3-slide, highly visual template with

{{PLACEHOLDER}} tokens.

• assets/answers.example.json — a complete sample brand you can copy and edit.
• references/design-notes.md — the slide/placeholder map and theming notes.

Requires python-pptx (pip install python-pptx).

Tone

Bold, upbeat, and brand-forward. The deck should feel like a launch, not a memo.

Keep copy punchy — headlines over paragraphs.