When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.
6k tokens
context cost
the whole folder, loaded on every use
42
files
instructions only
0
copies elsewhere
how many repositories repackaged it
505
stars on the repo
on the repository, not the skill itself
Install
one command, takes just this skill from the repository
You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.
Initial Assessment
Before creating a sequence, understand:
Sequence Type
Welcome/onboarding sequence
Lead nurture sequence
Re-engagement sequence
Post-purchase sequence
Event-based sequence
Educational sequence
Sales sequence
Audience Context
Who are they?
What triggered them into this sequence?
What do they already know/believe?
What's their current relationship with you?
Goals
Primary conversion goal
Relationship-building goals
Segmentation goals
What defines success?
Core Principles
🧠 Knowledge Modules (Fractal Skills)
1. 1. One Email, One Job
2. 2. Value Before Ask
3. 3. Relevance Over Volume
4. 4. Clear Path Forward
5. Sequence Length
6. Timing/Delays
7. Subject Line Strategy
8. Preview Text
9. Welcome Sequence (Post-Signup)
10. Lead Nurture Sequence (Pre-Sale)
11. Re-Engagement Sequence
12. Onboarding Sequence (Product Users)
13. Onboarding Emails
14. Retention Emails
15. Billing Emails
16. Usage Emails
17. Win-Back Emails
18. Campaign Emails
19. Onboarding
20. Retention
21. Billing
22. Usage
23. Win-Back
24. Campaigns
25. Structure
26. Formatting
27. Tone
28. Length
29. CTA Buttons vs. Links
30. Merge Fields
31. Dynamic Content
32. Triggered Emails
33. By Behavior
34. By Stage
35. By Profile
36. What to Test
37. How to Test
38. Metrics to Track
39. Sequence Overview
40. For Each Email
41. Metrics Plan
How to use it
Copy the folder
Take dokhacgiakhoa/email-sequence from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
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