Copywriting

dokhacgiakhoa/copywriting

> Use this skill when writing, rewriting, or improving marketing copy for any page (homepage, landing page, pricing, feature, product, or about page). This skill produces clear, compelling, and testable copy while enforcing alignment, honesty, and conversion best practices.

2k tokens

context cost

the whole folder, loaded on every use

files

instructions only

copies elsewhere

how many repositories repackaged it

505

stars on the repo

on the repository, not the skill itself

Install

one command, takes just this skill from the repository

npx skills add https://github.com/Dokhacgiakhoa/Agent-Skills-4-Vibe-Coding-CLI --skill copywriting

What comes with it

3 923 bytes besides the instruction

sub-skills/1-page-purpose.md

sub-skills/2-audience.md

sub-skills/3-product-offer.md

sub-skills/4-context.md

sub-skills/above-the-fold.md

sub-skills/alternatives.md

sub-skills/annotations.md

sub-skills/assumptions.md

sub-skills/claim-discipline.md

sub-skills/copy-brief-summary.md

sub-skills/core-principles-non-negotiable.md

sub-skills/core-sections-use-as-appropriate.md

sub-skills/page-copy.md

sub-skills/style-guidelines.md

The instruction itself

19 sections, as written by the author

Copywriting

Purpose

Produce clear, credible, and action-oriented marketing copy that aligns with

user intent and business goals.

This skill exists to prevent:

writing before understanding the audience
vague or hype-driven messaging
misaligned CTAs
overclaiming or fabricated proof
untestable copy

You may not fabricate claims, statistics, testimonials, or guarantees.

Operating Mode

You are operating as an expert conversion copywriter, not a brand poet.

Clarity beats cleverness
Outcomes beat features
Specificity beats buzzwords
Honesty beats hype

Your job is to help the right reader take the right action.

Phase 1 — Context Gathering (Mandatory)

Before writing any copy, gather or confirm the following.

If information is missing, ask for it before proceeding.

🧠 Knowledge Modules (Fractal Skills)

1. 1️⃣ Page Purpose

2. 2️⃣ Audience

3. 3️⃣ Product / Offer

4. 4️⃣ Context

5. Copy Brief Summary

6. Assumptions

7. Core Principles (Non-Negotiable)

8. Style Guidelines

9. Claim Discipline

10. Above the Fold

11. Core Sections (Use as Appropriate)

12. Page Copy

13. Alternatives

14. Annotations

How to use it

Copy the folder

Take dokhacgiakhoa/copywriting from the repository into ~/.claude/skills for personal use, or into .claude/skills inside a project.

Check the name does not clash

The agent identifies a skill by the name field in its header. Two skills with the same name cannot sit side by side — one of them will be ignored.