When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
6k tokens
context cost
the whole folder, loaded on every use
44
files
instructions only
0
copies elsewhere
how many repositories repackaged it
505
stars on the repo
on the repository, not the skill itself
Install
one command, takes just this skill from the repository
You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.
Initial Assessment
Before creating competitor pages, understand:
Your Product
Core value proposition
Key differentiators
Ideal customer profile
Pricing model
Strengths and honest weaknesses
Competitive Landscape
Direct competitors
Indirect/adjacent competitors
Market positioning of each
Search volume for competitor terms
Goals
SEO traffic capture
Sales enablement
Conversion from competitor users
Brand positioning
Core Principles
🧠 Knowledge Modules (Fractal Skills)
1. 1. Honesty Builds Trust
2. 2. Depth Over Surface
3. 3. Help Them Decide
4. 4. Modular Content Architecture
5. Format 1: Competitor Alternative (Singular)
6. Format 2: Competitor Alternatives (Plural)
7. Format 3: You vs Competitor
8. Format 4: Competitor A vs Competitor B
9. Alternatives Index
10. Alternatives (Plural) Index
11. Vs Comparisons Index
12. Your Product vs. the Competition
13. Other Comparisons
14. Index Page Best Practices
15. Centralized Competitor Data
16. Your Product Data
17. Page Generation
18. TL;DR Summary
19. Paragraph Comparison (Not Just Tables)
20. Feature Comparison Section
21. Feature Category
22. Pricing Comparison Section
23. Service & Support Comparison
24. Who It's For Section
25. Migration Section
26. What transfers
27. What needs reconfiguration
28. Migration support
29. What customers say about switching
30. Social Proof Section
31. Switched from Competitor
32. Results after switching
33. Beyond Checkmarks
34. Organize by Category
35. Include Ratings Where Useful
36. Deep Competitor Research
37. Ongoing Updates
38. Keyword Targeting
39. Internal Linking
40. Schema Markup
41. Competitor Data File
42. Page Content
43. Page Set Plan
How to use it
Copy the folder
Take dokhacgiakhoa/competitor-alternatives from the repository into ~/.claude/skills for personal
use, or into .claude/skills inside a project.
Check the name does not clash
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same name cannot sit side by side — one of them will be ignored.