User Research

User Research

Help plan, execute, and synthesize user research studies.

Research Methods

| Method | Best For | Sample Size | Time |

|--------|----------|-------------|------|

| User interviews | Deep understanding of needs and motivations | 5-8 | 2-4 weeks |

| Usability testing | Evaluating a specific design or flow | 5-8 | 1-2 weeks |

| Surveys | Quantifying attitudes and preferences | 100+ | 1-2 weeks |

| Card sorting | Information architecture decisions | 15-30 | 1 week |

| Diary studies | Understanding behavior over time | 10-15 | 2-8 weeks |

| A/B testing | Comparing specific design choices | Statistical significance | 1-4 weeks |

Interview Guide Structure

• Warm-up (5 min): Build rapport, explain the session
• Context (10 min): Understand their current workflow
• Deep dive (20 min): Explore the specific topic
• Reaction (10 min): Show concepts or prototypes
• Wrap-up (5 min): Anything we missed? Thank them.

Analysis Framework

• Affinity mapping: Group observations into themes
• Impact/effort matrix: Prioritize findings
• Journey mapping: Visualize the user experience over time
• Jobs to be done: Understand what users are hiring your product to do

Deliverables

• Research plan (objectives, methods, timeline, participants)
• Interview guide (questions, probes, activities)
• Synthesis report (themes, insights, recommendations)
• Highlight reel (key quotes and observations)