Video Ad Specs

> Install the belt CLI skill: npx skills add belt-sh/cli

Video Ad Specs

Create platform-specific video ads via inference.sh CLI.

Quick Start

> Requires inference.sh CLI (belt). Install instructions

belt login

# Generate a vertical video ad scene
belt app run bytedance/seedance-2-0 --input '{
  "prompt": "vertical video, person excitedly unboxing a product, clean modern room, bright natural lighting, social media ad style, authentic feeling",
  "ratio": "9:16",
  "generate_audio": true
}'

Platform Specifications

TikTok

| Spec | Value |

|------|-------|

| Aspect ratio | 9:16 (vertical) |

| Resolution | 1080 x 1920 px |

| Duration | 5-60 seconds (15-30s recommended) |

| File size | Max 500 MB |

| Format | MP4, MOV |

| Sound | On by default (design with sound) |

| Text safe zone | 150px from all edges |

| Hook window | 1 second — first frame must grab attention |

Instagram Reels

| Spec | Value |

|------|-------|

| Aspect ratio | 9:16 (vertical) |

| Resolution | 1080 x 1920 px |

| Duration | Up to 90 seconds (15-30s for ads) |

| Cover image | Separate upload, shows in grid |

| Sound | On by default |

| Caption area | Bottom 20% reserved for text overlay |

Instagram Stories

| Spec | Value |

|------|-------|

| Aspect ratio | 9:16 |

| Resolution | 1080 x 1920 px |

| Duration | Up to 15 seconds per segment |

| Swipe-up/Link | Available for ads |

| Top/bottom | 14% top and 20% bottom = unsafe for key content |

YouTube

| Format | Aspect | Duration | Skip |

|--------|--------|----------|------|

| Bumper | 16:9 | 6 seconds exactly | Non-skippable |

| Non-skippable | 16:9 | 15 seconds | Non-skippable |

| Skippable (TrueView) | 16:9 | Any length | Skip after 5 seconds |

| Shorts | 9:16 | Up to 60 seconds | N/A |

Resolution: 1920 x 1080 (16:9) or 1080 x 1920 (Shorts)

Facebook Feed

| Spec | Value |

|------|-------|

| Aspect ratio | 1:1 (square) or 4:5 (recommended for mobile) |

| Resolution | 1080 x 1080 or 1080 x 1350 |

| Duration | Up to 240 min (15-30s recommended) |

| Autoplay | Silent — captions are essential |

| Sound | 85% of Facebook video is watched without sound |

LinkedIn

| Spec | Value |

|------|-------|

| Aspect ratio | 1:1 or 16:9 |

| Resolution | 1080 x 1080 or 1920 x 1080 |

| Duration | 3 seconds to 10 minutes (15-30s for ads) |

| Tone | Professional |

| Autoplay | Silent in feed |

AIDA Framework for Video Ads

| Phase | Time | Goal | Technique |

|-------|------|------|-----------|

| Attention | 0-3s | Stop the scroll | Pattern interrupt, bold visual, question |

| Interest | 3-10s | Keep watching | State the problem, show relevance |

| Desire | 10-20s | Want the solution | Show the product/outcome, social proof |

| Action | Final 3-5s | Click/buy/sign up | Clear CTA, urgency, offer |

Hook Techniques (First 3 Seconds)

| Technique | Example |

|-----------|---------|

| Bold statement | "This tool replaced my entire marketing team" |

| Question | "Why are you still doing this manually?" |

| Surprising visual | Unexpected transformation, before/after reveal |

| Pattern interrupt | Start mid-action, unusual angle, bright color |

| Social proof | "2 million people switched to this" |

| Pain point | "If you hate [common frustration], watch this" |

Creating Video Ads

Vertical (TikTok, Reels, Stories, Shorts)

# Hook scene (0-3s)
belt app run google/veo-3-1-fast --input '{
  "prompt": "vertical 9:16 video, close-up of hands struggling with tangled cables and messy desk, frustrated energy, shaky handheld camera, authentic social media style, bright lighting"
}'

# Solution reveal (3-15s)
belt app run bytedance/seedance-2-0 --input '{
  "prompt": "vertical video, smooth product reveal, clean wireless charging station on minimalist desk, satisfying organization transformation, bright modern room, social media ad aesthetic",
  "ratio": "9:16",
  "generate_audio": true
}'

# Add voiceover
belt app run falai/dia-tts --input '{
  "prompt": "[S1] Stop wasting time with this mess. This one product changed my entire setup. Everything charges. Everything is organized. Link in bio."
}'

# Merge video + audio
belt app run infsh/video-audio-merger --input '{
  "video": "solution-reveal.mp4",
  "audio": "voiceover.mp3"
}'

# Add captions (critical for silent autoplay)
belt app run infsh/caption-videos --input '{
  "video": "ad-with-audio.mp4",
  "caption_file": "captions.srt"
}'

Square (Facebook, LinkedIn Feed)

belt app run google/veo-3-1-fast --input '{
  "prompt": "square 1:1 video, professional person at desk discovering a new software tool, laptop screen showing clean dashboard, natural office lighting, corporate commercial style, satisfied expression"
}'

YouTube Bumper (6 Seconds)

# 6-second bumper: one message, one visual, one CTA
belt app run google/veo-3-1-fast --input '{
  "prompt": "6 second product ad, quick montage of a sleek app being used on phone, fast cuts, modern, energetic, brand logo reveal at end, punchy and dynamic, wide 16:9"
}'

# Keep it tight
belt app run falai/dia-tts --input '{
  "prompt": "[S1] Your reports. Automated. Try DataFlow free."
}'

Captions Are Mandatory

85% of Facebook and 40%+ of Instagram video is watched on mute.

Caption Best Practices

| Rule | Reason |

|------|--------|

| Always add captions | Silent viewing is the default on most platforms |

| Large, readable font | Small text is invisible on mobile |

| High contrast | White text with dark outline/background |

| Centered or bottom-third | Standard viewing position |

| Max 2 lines at a time | More text = can't be read fast enough |

| Key words in bold/color | Draws eye to important words |

# Generate captions from audio
# (create SRT file from your script, then burn in)
belt app run infsh/caption-videos --input '{
  "video": "ad-video.mp4",
  "caption_file": "ad-captions.srt"
}'

Ad Structure Templates

Testimonial Ad (15-30s)

| Time | Content |

|------|---------|

| 0-3s | Customer states the problem they had |

| 3-15s | How they discovered and tried the product |

| 15-25s | The specific result they achieved |

| 25-30s | Product name + CTA |

Demo Ad (15-30s)

| Time | Content |

|------|---------|

| 0-3s | The problem (text or visual) |

| 3-20s | Product demo showing the solution |

| 20-25s | Key result/benefit |

| 25-30s | CTA + offer |

Before/After Ad (15s)

| Time | Content |

|------|---------|

| 0-3s | "Before" state (messy, slow, frustrating) |

| 3-5s | Transition / product introduction |

| 5-12s | "After" state (clean, fast, satisfying) |

| 12-15s | CTA |

Common Mistakes

| Mistake | Problem | Fix |

|---------|---------|-----|

| No hook in first 1-3s | Viewer scrolls past | Open with pattern interrupt |

| Landscape video on TikTok/Reels | Letterboxed, looks amateur | Use 9:16 for vertical platforms |

| No captions | Most viewers watch silent | Always add captions |

| CTA too late | Viewers already left | Clear CTA within last 5 seconds |

| Too long for platform | Forced skip or dropout | Match platform duration norms |

| Same ad for all platforms | Wrong specs, wrong tone | Create platform-specific versions |

| Logo in first 3s | Feels like a commercial, gets skipped | Save branding for the end |

| Text in unsafe zones | Cut off by platform UI | Check safe zone per platform |

Checklist

• [ ] Correct aspect ratio for target platform
• [ ] Hook in first 1-3 seconds
• [ ] Captions added (readable, high contrast)
• [ ] CTA clear and within final 5 seconds
• [ ] Duration matches platform norms
• [ ] Text outside platform unsafe zones
• [ ] Audio designed for both sound-on and sound-off
• [ ] Platform-specific version (not one-size-fits-all)

Related Skills

npx skills add inference-sh/skills@ai-video-generation
npx skills add inference-sh/skills@video-prompting-guide
npx skills add inference-sh/skills@text-to-speech
npx skills add inference-sh/skills@prompt-engineering

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